Our Story

Long ago—not in a faraway land, but right here among the laneways and light of Melbourne—a vision took root. It wasn’t born from grand castles or enchanted spells, but from something just as powerful: the belief that fashion could be both beautiful and bold, refined and freeing.

And so, Lily & Rose Melbourne came to life—a haven not only for timeless fashion, but for the women who curate outfits with soul and intention.